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DHS Uses Clip of ICE Goons Taking Rose From Slain Mom's Memorial in PR Stunt

Footage of an agent stealing a flower from Renee Good's makeshift tribute was spliced into a cuddly rebrand reel.

Tom Latchem's avatar
Tom Latchem
Apr 29, 2026
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Photo illustration by Thomas Levinson/The Daily Beast
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Donald Trump’s Homeland Security goons have been busted using a clip of an ICE agent stealing a rose from slain mom Renee Nicole Good’s memorial in a propaganda video boasting “ICE is NICE.”

The bizarre branding push kicked off late Sunday night, when Trump endorsed a viral right-wing demand to rechristen Immigration and Customs Enforcement (ICE) as National Immigration and Customs Enforcement, handing the agency the new initials “NICE.” Within hours, DHS had thrown together a saccharine-sweet montage of agents smiling and aiding the public, captioned “ICE is NICE.”

A still from the PR video released by ICE shows agents helping kids and families. (Picture credit: DHS)

But eagle-eyed viewers will have spotted something darker tucked inside it…

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